5 Reasons Why Mobile Apps Are Not a Replacement for Your Website

The world of mobile apps is getting so dominant that many companies consider making the full transition of their digital properties towards the mobile environment. In other words, they are prepared to give up maintaining and updating their website, and replace it permanently with a mobile app.

In support of this train of thought, it is true that people use mobile phones more frequently and in a greater proportion than desktop computers to browse the internet. The major social media and email platforms have successfully implemented mobile apps to help smartphone users access their accounts without having to use a web browser.

What Do the Major Players Do?

In this situation, logic would dictate that the owners of these digital properties would stop developing their websites and focus all their energy and resources into the mobile apps. In reality, the interfaces, functionalities, layouts and designs of these popular platforms are constantly updated both for the websites and the mobile apps.

This is a clear signal that web is not dead and will not be for a long time. Because, despite the growing trend of doing everything on their mobile phones, people are not yet ready to give up their desktop and laptop computers. Although this is a generic reason, it is a valid one to determine companies to continue maintaining and improving their websites. Here are five more others:

1. There Is No SEO for Mobile Apps

For the moment, there is no way of getting more search results for your business through the mobile app. SEO is still restricted to websites when it comes to on-page keyword strategies. No matter how well you optimize your content for the mobile app, you will not get any Google hits from it. The most popular search engine in the world still looks out for your web pages in the attempt to give relevant answers to people’s queries.

2. You Cannot Incorporate Too Many Features in an App

Imagine every type of content included in your website squeezed into a mobile app. It would be a huge app which would take up a lot of storage space and it would be difficult to use. There are so many functions in a website which cannot be replicated into your app. You cannot host your blog, your e-commerce store or your main presentation pages in an app, because it would be so complex and difficult to use that people would simply give up on it.

3. You Still Rely on Website Landing Pages

Coming back to those people who are still browsing social media from their computers (there are a lot of them, and for certain niches they are the typical potential customers), your social media campaigns, ads and offers would not be effective if you send people to a mobile app instead of a web landing page. It is hard to believe that they would be so excited about your offer to stand up from their desk, grab their smartphone and start browsing Facebook or Twitter on it until they encounter your ad.

4. Web Pages Are Better for Blogging

Although they are very busy, people still enjoy reading a good article or blog post, even if it is longer. It is quite annoying to do that in an app, with endless scrolling on the screen. People may get the notification on their smartphone about your new blog post, but they will probably wait until they reach their computer to read the whole article and enjoy the graphics (if any).

5. Maintaining and Updating Websites Is Less Expensive

If you focus all your marketing, promotion, presentation and blogging efforts in a mobile app, you will have to apply frequent updates. This is not only annoying for the users, it is also costly for your organization. Mobile apps have a lot of ongoing associated costs, because each update requires specialized work by the developer. In the case of a website, modern CMS platforms are intuitive and easy to use, allowing your organization to perform content editing in-house, through your marketing department.

These are five very powerful reasons which allow us to confidently state that web-based digital properties are not dying out – they are just as relevant and useful for your company’s marketing, branding and customer acquisition efforts.

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Written by Evan Rose. This article appeared on business2community.com

10 Apps to take on Holiday

Sometimes going on holiday or taking a break from the office seems impossible, especially for small business owners and entrepreneurs, with the ever nagging feeling that the whole place will fall apart without you.

The good news is, this isn’t true. With all the improvements and innovations in technology over the last few years, it’s possible to be on holiday and in the office all at the same time – well, kind of. 😉

Here are a few apps that we’d recommend taking with you to the beach (or anywhere for that matter), just make sure you have an internet connection.
 
 

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[cherry_col size_md=”2″]Skype[/cherry_col]
[cherry_col size_md=”10″]Skype is perfect for cheap or free voice, video or conference calls, all you need is internet and you can make calls into the office from anywhere. Skype can also be used for file sharing and instant chat messenger. This one is kind of a no brainer.[/cherry_col]
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[cherry_col size_md=”2″]EverNote[/cherry_col]
[cherry_col size_md=”10″]Evernote is a versatile note taking app, great for taking notes in meetings – because we all know notes written on paper magically disappear somewhere between the meeting and the time where you actually need them. Evernote syncs to the cloud, so this is no longer a problem. It’s also an awesome tool if you are feeling inspired on the go – you can gather photos, web articles, handwritten notes and even business cards and share them with your team. You can even have a discussion through the app about your project so your team is always on the same page.[/cherry_col]
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[cherry_col size_md=”2″]SignEasy[/cherry_col]
[cherry_col size_md=”10″]SignEasy is an excellent way to sign and fill out documents from your smartphone, tablet or desktop. 3 simple steps is all it takes to sign documents such as NDA’s, purchase orders, contracts, loan documents, permission slips, work orders, almost anything really.[/cherry_col]
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[cherry_col size_md=”2″]SageOne[/cherry_col]
[cherry_col size_md=”10″]Sage One Accounting is the perfect solution for being on the move, but still having control and access to your accounting system. Send invoices and quotes as well as keep track of expenses straight from your phone.[/cherry_col]
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[cherry_col size_md=”2″]Uber[/cherry_col]
[cherry_col size_md=”10″]Uber is the future of travel, as far as taxi’s and private cars go. If you haven’t heard of Uber yet, get on board already. It’s a simple, fast and affordable way to get from A to B (with a big emphasis on safety), whether you are using it during travel or to ensure you get home safely after the office Christmas party. No more car reservations, no more hailing taxis, simply set your current location and request a car. Best of all, no worrying about having cash on you, because the ride is charged to your credit card through the app. They even have an Uber for Business option, so you can charge certain rides directly to the business – no more expense reports, bonus![/cherry_col]
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[cherry_col size_md=”2″]MS Office[/cherry_col]
[cherry_col size_md=”10″]Microsoft Office is the king of business applications, with almost everyone I know using one or another Office product on a daily basis. Microsoft makes it easy to view documents on the go from your phone or tablet. If you have an Office 365 subscription (click here for a free 30-day trial), you can create and edit documents too. Simply download just the apps you need – such as Word, Excel, OneNote, PowerPoint…[/cherry_col]
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[cherry_col size_md=”2″]Office 365 Admin[/cherry_col]
[cherry_col size_md=”10″]O365 Admin is the perfect tool for the designated IT-go-to-man (or woman) of the office. The Office 365 Admin app empowers you to stay connected with your O365 environment on the go. You can now manage users including resetting their passwords. If you’re a Microsoft Partner, you can even manage your customers from the app. Read more here.[/cherry_col]
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[cherry_col size_md=”2″]Wunderlist[/cherry_col]
[cherry_col size_md=”10″]Wunderlist helps you get things done. Staying on top of work projects, planning your holiday or even grocery shopping is made easy with reminders and easy to follow lists. It’s simple to make lists and even schedule tasks to other people. Wunderlist works cross platform, from your phone, PC and tablet, so you can always keep track of what’s happening no matter where you are.[/cherry_col]
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[cherry_col size_md=”2″]iTranslate[/cherry_col]
[cherry_col size_md=”10″]iTranslate is like having a personal translator in your pocket. Do you have international clients? Would you like to connect with them in their own language? iTranslate is the app for you! This app can translate written text and voice to voice. You are even able to have a full conversation with someone in another language via messanger, by enabling the iTranslate keyboard. Break down that language barrier, be it during a business meeting or when you out on the town.[/cherry_col]
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[cherry_col size_md=”2″]Lumosity[/cherry_col]
[cherry_col size_md=”10″]Lumosity… okay, this one is a little different. We all need a good chance to get in some serious R&R, but the last thing you need is for your mind to get lazy. Keep your brain sharp while lazing poolside with these fun cognitive games. Think of it as active recovery.[/cherry_col]
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Get Better Results from your Mobile Apps

More than ever our customers are requiring mobile apps to help deliver value to their community. So you go out and create an app, make available in the app store, and then hope for the best. In our opinion, apps should help your users have a more personal experience, and feel more connected to you as a company, and ultimately help drive business success. If your app is not doing this, it’s simply costing you money. So what you need to be able to do is accurately measure the impact having the app out there for your users makes on your business.

But how do you go about doing this?

Well, first you would need to know if anyone is using your app, who they are, and how are they using it? And then you need to be able to keep bringing users back into the app instead of forgetting about it among the hundreds of other apps on their smart phone. There are a number of options for building analytics into your mobile apps, but very few options for being able to make those analytics truly actionable. This is where Azure Mobile Engagement steps in.

Azure Mobile Engagement is a cloud-based, data-driven user engagement platform that enables real-time fine-grain user segmentation, app user analytics, contextually-aware smart push notifications and in-app messaging across all connected devices.

It allows app owners and business decision makers to get directly in touch with app users in a personal, contextually-aware, and (importantly) a non-intrusive way. Right at the moment when it makes the most sense for both parties.

With Azure Mobile Engagement, you can create automated cutting-edge interactions that:

  • Make insights actionable in real-time and increase app usage
  • Leverage a value added push and in-app messaging platform
  • Utilize open APIs and make integrations easy
  • Take advantage of global data protection and privacy

Take a look at the quick overview video below.